Digital vs. Offset Printing - What is the Difference? Which should I choose?
Use this checklist to help decide:
- Quantity. Offset printing has a front-end cost load. Short runs may have a high unit cost. But as quantities increase, the unit cost goes down with offset printing. Short quantity runs can be much more cost effective with digital printing; while larger quantities are likely to have a lower unit cost with offset printing.
- More on color. If you’re planning to print using the Pantone® Matching System, offset printing will give you the best match, since it uses actual Pantone® ink. Digital printing simulates the color using a four-color matching process, so some digital printers may offer less accurate color matching on projects.
- Turnaround. If you need it fast, digital usually offers quicker completion times.
- Proofing. Digital offers accurate proofs since you see an actual sample of the printed piece. Accurate color proofing for offset printing can be expensive.
- Customization. Without question, digital printing offers the most affordable way to customize marketing materials, letters, etc.